beck krajcir

Hi, I’m beck, I’m obsessive about creating brand visuals that make people feel. I’m sure that probably sounds lofty, but I firmly believe that creating the right visual brand experiences make all the difference in engaging and resonating with audiences. I’m a Pratt Institute Alum, trained in Art Direction and Brand Design. I’ve worked at and on “shiny” agencies and brands like Crispin Porter + Bogusky, Apple, and SONY, to name a few; I’ve also rolled up my sleeves and gotten down to business at scrappy startups. 

I create strategically crafted work across all mediums (print, digital, experiential) and translate concepts and data into compelling executions. Sure, design is my area of expertise but I also never shy away from taking on new creative opportunities-- most recently-- producing, writing, and interfacing with clients. 

After living both in New York and Los Angeles for many years, I’ve decided to settle down in a state that produces more headlines than the two combined: Florida. I’m looking to settle down (not settle) professionally and continue to create more work that hits home, and stays there. When I’m not busy hanging out with my one-eyed cat, Wink, (https://www.instagram.com/whereswinkk) I’m diligently working on personal self-improvement, and occasionally enjoying a nice glass of affordable (and sometimes not so affordable) champagne and rain storms.