ORGAN DONATION CAMPAIGN - ORGANDONOR.GOV
"KEEP IT GOING"

They say “Life goes on,” but the truth is that no one lives forever. We all exit this wild ride at one point or another–some of us sooner, some later, and some very unexpectedly. You never know when your time will come, but there is something you can do today to keep the adventure going when it does: Register to be an organ donor. Share the gifts of life with someone in need. Because while you won’t be here to enjoy the tastes and textures of life forever, maybe part of you will get to keep it going.


OOH / PRINT




ORGAN DONATION REGISTRATION DRIVE - ORGAN RECIPIENTS TEAM UP WITH THE DMV TO HELP 'KEEP IT GOING'


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Waiting in line sucks. Whether it's at the DMV, or on an organ donor list. So for the month of January, organdonor.gov is hooking it up at certain
DMV locations.


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Organ recipients volunteer to help keep the infamous DMV line going while registering human beings to help keep life going. The ultimate win-win.

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Your license photo stays with you a long time. So as part of the VIP DMV treatment for registering, our freshly minted heroes get to take their own license photos in our selfie photo booths, then receive digital copies with the "keep it going" filter to share.


CREATIVE TEAM - BECK KRAJCIR (AD) / JACOB MCCAFFERTY (CW)